Self-employment and business start-ups are becoming ever more common.
Reasons for opening a business are numerous and varied. For some a second income stream is the motivation while remaining in full/part-time employment. For others setting out and going it alone is all about freedom and control over schedules and work experiences. Others simply want to say goodbye to their bosses, constraints on promotion and salary stagnation.
The first week of the year has already passed. The Christmas and New Year festivities are fast becoming a distant memory. But, what of the New Year Resolutions? Did you make any? And, if so, how is your resolve in keeping them so far?
Have you already given up or are you still hanging on in there? Perhaps you’ve tried before, and you found yourself failing almost before you had even started.
How best can we keep to the resolutions we make on that strike of midnight that sees in the New Year? What about new disciplines for our business? How can we keep to the resolutions we make for our business to be more efficient, more streamlined and more profitable? Here are a few thoughts and ideas:
There’s no getting away from the reality that is Google. Whether we like to engage with behemoth-sized corporations of international scope or not, it is hard to imagine that our businesses will not benefit from Google in some way or another. At least that’s the situation for now.
Google supplies systems and applications that are extremely useful to small businesses, with Google Maps being one of these. Small business use of Google Maps, formerly known as Google Places, contributes as being one of the best ways to drive more traffic to your website and to increase ‘phone calls in to your business. Though, it is important to say that Google Maps works better for some small businesses than for others. Most effectively Google Maps performs better for businesses where a customer visit to a specific location is necessary. In fact, according to Google, around 30% of mobile searches are related to location.
We all know how popular Facebook is both for private users and with businesses. Facebook is something of a phenomenon and a multi-billion-dollar income generating machine.
Many of us use enormous amounts of our free time checking, posting, reacting and sharing at Facebook. Millions of us consult our phones in the morning immediately upon waking up with the Facebook app being one of the first things we check. In fact, Facebook has revolutionised our use of mobile phones altogether. In 2016 a Dscout survey revealed that typical mobile phone users spent 145 minutes on their phones and engaged in 76 phone sessions per day. At around the same time Apple confirmed that iPhone users unlock their phones 80 times every day – equivalent to six or seven times every hour. As for what is viewed during the multiple sessions, Facebook is often top of the list.
All too often it seems business planning fails to consider brand planning as a part of the complete process.
At Future Point 4 Business we believe that brand planning is an essential part of business planning. Why? Because the building of brand and customer loyalty to brand is key to getting new business from existing customers who in turn are far more likely to recommend the services they have received to their family, friends and other contacts. It is said that it’s 50% easier to sell to existing clients than to new clients and that 80% of future revenue will come from just 20% of clients.
Video—An Important Component of any Overall Marketing Mix
The use of video is widely accepted as being an important component of any overall marketing mix for businesses today. We would say this is especially true for businesses using their website and other online platforms to communicate their brand, products and/or services.
So Many Business Don’t Use Video—Why?
So, why are there so many businesses not using video? Are there perceptions about the video production process that raise barriers? Is it, perhaps that video is thought to be too expensive or too complicated? Is it thought that video is for larger businesses with higher marketing budgets? Is the importance of video not widely accepted enough, particularly in the start-up and small business community?
You’ve got a great idea, a great product and excellent customer service. You’ve built an admin system that runs like a well-oiled machine. But, few know you exist.
In a highly competitive market place it can be tough getting the attention of the customers you want. What can you do and without breaking the bank?
The following are 7 Ways to Make Your Business SHOUT OUT!
SEO rings as a familiar sound to the business world today. There are all sorts of beliefs about what SEO means and its level of effectiveness for businesses today.
But what is SEO anyway? This combination of widely used letters stands for Search Engine Optimisation, which refers to a mechanism that enables a website to rank well on search engines like Google, Bing Yahoo! and others too.
The work involved with SEO happens on your website. First works include the improvement of written content, checking for any links that may be broken, speeding up the time it takes for pages on your website to load. This work not only improves website visitor experience but it also contributes well to website performance on search engines.
The success of your website relies largely upon how the human brain works and in particular two ways the human brain behaves.
First, the brain is constantly categorising ways to ensure survival. We humans are always looking, listening, touching, smelling, tasting and moving— both intentionally and with the aim to be safe and to survive.
Second, the human brain is always working to conserve energy. We all have those moments when a task requiring close concentration becomes too much. Quickly, we find ourselves choosing whether to battle through or whether to abandon the task to another day—or all together!
You may be wondering what all this has to do with your successful website.