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4 Questions to determine who will I have lots of meetings with clients from businesses of different sizes selling all manner of products and services. Such opportunities are eye-opening, and enriching and it is a privilege to engage with experts across a spectrum of enormous diversity, success and prosperity both locally, in different parts of the UK and overseas. When it comes to business and brand building, however, I see a lack in levels of objectivity that evidences poor quality market research – or no real market research at all!  |