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Knowing your proposition: how you got here
Depending where you are, you may know a lot of this already. You may have your vision, your mission and your values defined. You will probably be intimately acquainted with your marketplace, your customers and your prospects. You will know their issues and their needs, and you will grasp or suspect where your solutions can help.
If you need us to, we can work with you help identify what is unique and compelling about all of these factors. We are not great fans of market research – it’s expensive and your instinctive opinions or anecdotal evidence may be just as valid and reach much the same conclusions. But we can have it done for you, if you wish.
What we do use is decades of industry experience, state-of-the-art marketplace analysis and powerful creative thinking tools. These enable us to achieve clarity on all of these crucial elements, which need to be in place for you to move with confidence into the next stage.
If you need us to, we can work with you help identify what is unique and compelling about all of these factors. We are not great fans of market research – it’s expensive and your instinctive opinions or anecdotal evidence may be just as valid and reach much the same conclusions. But we can have it done for you, if you wish.
What we do use is decades of industry experience, state-of-the-art marketplace analysis and powerful creative thinking tools. These enable us to achieve clarity on all of these crucial elements, which need to be in place for you to move with confidence into the next stage.
