FAQs
This page is occasionally updated, offering more helpful information and resources.
Frequently Asked Questions |
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Image Formats
1. What is a PNG?
A PNG, or 'Portable Network Graphic', is a popular image format that supports lossless data compression. It's especially known for its capability to handle transparent backgrounds, making it suitable for web design and overlay images.
2. What is a JPEG?
JPEG, which stands for 'Joint Photographic Experts Group', is a commonly used method of lossy compression for digital images, primarily those produced by digital photography. Its strength lies in compressing complex images into smaller file sizes without significant quality loss, facilitating easier online sharing and storage.
3. What is a Vector?
Vectors represent images using mathematical equations and coordinates instead of pixels. This allows them to be scaled indefinitely without losing quality, making them ideal for logos and other design elements that need to be resized frequently.
4. What is Bitmap?
Bitmap (or BMP) is a straightforward raster graphics format that represents images as a grid of pixels. It saves images without compression, ensuring high quality but resulting in larger file sizes compared to formats like JPEG.
5. What is GIF?
GIF, or 'Graphics Interchange Format', is a bitmap image format known for its ability to support simple animations. By merging multiple frames into a single file, GIFs can display short, looping animations or sequences of images.
6. What is PDF?
PDF, or 'Portable Document Format', is a versatile file format developed by Adobe. It allows for consistent viewing and printing of documents across different platforms and devices, regardless of original software or hardware.
Branding and Marketing
7. What is a brand?
A brand represents the distinctive identity of a product, service, or company. It embodies the values, personality, and image that a company wishes to project.
8. What is branding?
Branding is the process of defining, conveying, and maintaining a distinctive business identity. It encompasses everything from logo design to customer service experiences, aiming to craft a memorable and positive brand impression.
9. What is brand equity?
Brand equity refers to the intangible value and goodwill a company gains from having a recognisable and trusted brand. High brand equity can lead to customer loyalty, increased sales, and an edge over competitors.
10. Does my business need a brand?
Absolutely. Every business inherently has a brand, whether intentionally developed or not. Actively cultivating a positive and recognisable brand can significantly impact customer trust and loyalty.
11. What is brand collateral?
Brand collateral encompasses all the media, materials, and content that support, promote, and reinforce a brand's image and messaging. This includes business cards, brochures, websites, advertisements, and more.
12. How do I maintain brand collateral consistency?
To ensure consistency, businesses should establish and adhere to a 'Brand Guidelines' document. This resource will detail the brand's design elements, colours, typography, tone, and other essential components.
13. Is brand different from branding?
Yes, while a brand represents the core identity and values of a business or product, branding is the active process of communicating, reinforcing, and shaping these values to the external audience.
14. What is marketing?
Marketing is a comprehensive process that moves products or services from conception to the customer. It encompasses a wide range of activities, including research, targeting, and employing the "Four Ps": Product, Place, Price, and Promotion.
Website, Video and Video Animation
15. Does my business require a website?
While not mandatory, a website acts as a digital storefront and point of reference. It offers potential customers easy access to information about your business, products, or services and establishes credibility in the digital age.
16. Is video crucial for business growth?
While not every business may need video, its benefits are extensive. Videos can enhance storytelling, improve SEO, extend the reach of content, and showcase professionalism, potentially driving growth.
17. Should my business website have a video?
Integrating videos, including video animation, can enhance user engagement and dwell time on your site. It can also provide a more immersive experience for visitors and potentially boost SEO performance by offering diverse content.
Digital Marketing
18. What is Social Media?
Social media encompasses various online platforms and apps that allow users to create, share, and engage with content. Popular platforms include Facebook, Instagram, Twitter, LinkedIn and TikTok, to name a few.
19. What is SEO?
SEO, or 'Search Engine Optimization', is the practice of optimising online content to improve its visibility on search engines like Google. This can increase organic (unpaid) traffic to a website.
20. Why prioritise SEO?
A strong SEO strategy can place your website higher in search engine ranking results, making it more visible to potential customers. This can significantly increase organic traffic, potentially leading to more conversions and sales.
21. Differentiate between on-page and off-page SEO?
On-page SEO deals with optimising the content and structure of a website itself – including keywords, meta descriptions, and site speed. Off-page SEO focuses on external factors that influence rankings, such as backlinks from other websites.
22. How long for SEO results?
SEO is a long-term strategy. While some changes may yield quicker results, achieving significant improvements typically takes several months of consistent effort.
Specialised Marketing Strategies
23. Local SEO: This strategy prioritises optimising content to target local customers. By leveraging geographically-relevant keywords and listings, businesses can attract local traffic and clientele.
24. PPC (Pay Per Click): An online advertising model where advertisers pay each time their ad is clicked. This strategy offers immediate visibility, typically in search engine results or on partner websites.
25. Email Marketing: A digital marketing strategy that targets potential and current customers through tailored emails. This can involve newsletters, promotions, or personalised messages.
26. Influencer Marketing: This approach collaborates with influential individuals in a specific industry to promote products or services to their audiences.
27. Affiliate Marketing: A performance-based marketing strategy where businesses reward affiliates (partners) for driving sales or actions through the affiliate's promotion.
28. Public Relations (PR): Focuses on managing a brand's image and relationships with the public, stakeholders, and media.
29. Networking and Referral Traffic: This involves forming beneficial business relationships and partnerships, and it aims to increase traffic through referrals from other websites or platforms.
30. Content Marketing: A strategy centered around creating, publishing, and distributing valuable content to attract and retain a target audience, eventually driving profitable actions.
31. Analytics and Data Analysis: By scrutinising online user data and website interactions, businesses can derive insights, optimise web usage, and make informed marketing decisions.
1. What is a PNG?
A PNG, or 'Portable Network Graphic', is a popular image format that supports lossless data compression. It's especially known for its capability to handle transparent backgrounds, making it suitable for web design and overlay images.
2. What is a JPEG?
JPEG, which stands for 'Joint Photographic Experts Group', is a commonly used method of lossy compression for digital images, primarily those produced by digital photography. Its strength lies in compressing complex images into smaller file sizes without significant quality loss, facilitating easier online sharing and storage.
3. What is a Vector?
Vectors represent images using mathematical equations and coordinates instead of pixels. This allows them to be scaled indefinitely without losing quality, making them ideal for logos and other design elements that need to be resized frequently.
4. What is Bitmap?
Bitmap (or BMP) is a straightforward raster graphics format that represents images as a grid of pixels. It saves images without compression, ensuring high quality but resulting in larger file sizes compared to formats like JPEG.
5. What is GIF?
GIF, or 'Graphics Interchange Format', is a bitmap image format known for its ability to support simple animations. By merging multiple frames into a single file, GIFs can display short, looping animations or sequences of images.
6. What is PDF?
PDF, or 'Portable Document Format', is a versatile file format developed by Adobe. It allows for consistent viewing and printing of documents across different platforms and devices, regardless of original software or hardware.
Branding and Marketing
7. What is a brand?
A brand represents the distinctive identity of a product, service, or company. It embodies the values, personality, and image that a company wishes to project.
8. What is branding?
Branding is the process of defining, conveying, and maintaining a distinctive business identity. It encompasses everything from logo design to customer service experiences, aiming to craft a memorable and positive brand impression.
9. What is brand equity?
Brand equity refers to the intangible value and goodwill a company gains from having a recognisable and trusted brand. High brand equity can lead to customer loyalty, increased sales, and an edge over competitors.
10. Does my business need a brand?
Absolutely. Every business inherently has a brand, whether intentionally developed or not. Actively cultivating a positive and recognisable brand can significantly impact customer trust and loyalty.
11. What is brand collateral?
Brand collateral encompasses all the media, materials, and content that support, promote, and reinforce a brand's image and messaging. This includes business cards, brochures, websites, advertisements, and more.
12. How do I maintain brand collateral consistency?
To ensure consistency, businesses should establish and adhere to a 'Brand Guidelines' document. This resource will detail the brand's design elements, colours, typography, tone, and other essential components.
13. Is brand different from branding?
Yes, while a brand represents the core identity and values of a business or product, branding is the active process of communicating, reinforcing, and shaping these values to the external audience.
14. What is marketing?
Marketing is a comprehensive process that moves products or services from conception to the customer. It encompasses a wide range of activities, including research, targeting, and employing the "Four Ps": Product, Place, Price, and Promotion.
Website, Video and Video Animation
15. Does my business require a website?
While not mandatory, a website acts as a digital storefront and point of reference. It offers potential customers easy access to information about your business, products, or services and establishes credibility in the digital age.
16. Is video crucial for business growth?
While not every business may need video, its benefits are extensive. Videos can enhance storytelling, improve SEO, extend the reach of content, and showcase professionalism, potentially driving growth.
17. Should my business website have a video?
Integrating videos, including video animation, can enhance user engagement and dwell time on your site. It can also provide a more immersive experience for visitors and potentially boost SEO performance by offering diverse content.
Digital Marketing
18. What is Social Media?
Social media encompasses various online platforms and apps that allow users to create, share, and engage with content. Popular platforms include Facebook, Instagram, Twitter, LinkedIn and TikTok, to name a few.
19. What is SEO?
SEO, or 'Search Engine Optimization', is the practice of optimising online content to improve its visibility on search engines like Google. This can increase organic (unpaid) traffic to a website.
20. Why prioritise SEO?
A strong SEO strategy can place your website higher in search engine ranking results, making it more visible to potential customers. This can significantly increase organic traffic, potentially leading to more conversions and sales.
21. Differentiate between on-page and off-page SEO?
On-page SEO deals with optimising the content and structure of a website itself – including keywords, meta descriptions, and site speed. Off-page SEO focuses on external factors that influence rankings, such as backlinks from other websites.
22. How long for SEO results?
SEO is a long-term strategy. While some changes may yield quicker results, achieving significant improvements typically takes several months of consistent effort.
Specialised Marketing Strategies
23. Local SEO: This strategy prioritises optimising content to target local customers. By leveraging geographically-relevant keywords and listings, businesses can attract local traffic and clientele.
24. PPC (Pay Per Click): An online advertising model where advertisers pay each time their ad is clicked. This strategy offers immediate visibility, typically in search engine results or on partner websites.
25. Email Marketing: A digital marketing strategy that targets potential and current customers through tailored emails. This can involve newsletters, promotions, or personalised messages.
26. Influencer Marketing: This approach collaborates with influential individuals in a specific industry to promote products or services to their audiences.
27. Affiliate Marketing: A performance-based marketing strategy where businesses reward affiliates (partners) for driving sales or actions through the affiliate's promotion.
28. Public Relations (PR): Focuses on managing a brand's image and relationships with the public, stakeholders, and media.
29. Networking and Referral Traffic: This involves forming beneficial business relationships and partnerships, and it aims to increase traffic through referrals from other websites or platforms.
30. Content Marketing: A strategy centered around creating, publishing, and distributing valuable content to attract and retain a target audience, eventually driving profitable actions.
31. Analytics and Data Analysis: By scrutinising online user data and website interactions, businesses can derive insights, optimise web usage, and make informed marketing decisions.