Social Media Marketing
Bring your business alive with a
Social Media Plan designed for your business
Marketing your business onlineHow serious are you about marketing your business?
Do you see the use of social media as being an important component within your marketing mix? We believe that now, more than ever, marketing activity online has become crucial to business promotion. Social media - hugely relevantHowever, some business owners and entrepreneurs still don't use social media to show off their brand or to advertise their business offering, despite the gains they see for other businesses - even their competitors.
In fact a recent study revealed that up to 24% of business owners do not think the use of social media is relevant to them. While 23% of those surveyed say they don't know how to make proper use of social media to promote their business or they simply don't have time for it. It is the latter 23% upon which we would like to focus. |
23% of those surveyed say they don't know how to make proper use of social media to promote their business or they simply don't have time for it. |
Where and why?
Where?
Facebook is still the most widely used social media platform with up to 27% of businesses using to promote their brand. Instagram is powerful visually and this popular platform comes in at second place accounting for 25% of users. And, these platforms are often used together. Twitter comes in as the third most popular choice. While LinkedIn is popular for business promotion and staff recruitment.
Why?
Business owners use social media for a number of reasons. Among those surveyed 29% say they use social media to raise the profile of their brand. While 26% say their use of social media is to increase engagement with their customer base. Others, around 20%, generate sales via social media while 16% use the power of social media to drive traffic to their websites. A small percentage, just 7% use socials to build their database for the purposes of e-mail marketing.
Facebook is still the most widely used social media platform with up to 27% of businesses using to promote their brand. Instagram is powerful visually and this popular platform comes in at second place accounting for 25% of users. And, these platforms are often used together. Twitter comes in as the third most popular choice. While LinkedIn is popular for business promotion and staff recruitment.
Why?
Business owners use social media for a number of reasons. Among those surveyed 29% say they use social media to raise the profile of their brand. While 26% say their use of social media is to increase engagement with their customer base. Others, around 20%, generate sales via social media while 16% use the power of social media to drive traffic to their websites. A small percentage, just 7% use socials to build their database for the purposes of e-mail marketing.
Struggling with your social media? We can help!
Don't have the time? We'll do it for you!
We offer Social Media Marketing for businesses at multiple levels to suit a range of budgets and key objectives. To learn more, get in touch. This will enable us to know what your needs are, how your budget will best be utilised and the best social media plan for you.
Get in touch today!
Source: UK Domain Study