Case Studies
Future Point 4 Business - Case Studies
Solent Drainage Solutions
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The Task
We were asked by Thomas Jenkins of Solent Drainage Solutions to produce a video animation that would make the point that unchecked pipework and drainage systems can lead to a range of problems around properties. The video was to say that a drainage inspection will not only enable any repairs to be made before circumstances become worse, but that it will also ensure peace of mind.
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What we did
A script for the video animation was agreed and storyboards were designed. Drawings were made in alignment with Solent Drainage Solutions brand guidelines. These drawings were then animated with the adding of a voiceover and sound design. The video is produced with a mixture of 2D and 3D.
Andy Shotbolt - Portsmouth Through the Ages
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The Task
Andy Shotbolt is passionate about the city of Portsmouth on the south coast of England. What Andy doesn't know about the city isn't worth knowing!
Andy gives guided tours around the city explaining all the historical happenings of the past 500 years. There are a few stops at some historic pubs along the way too! Andy asked us to create a video animation that he would display on a tablet device to explain with even more detail historical events. The animation would show elements of the city that no-longer exist so that participants would get a better idea of how things were in the past - city walls, gates and the like. It was asked that the video animation be in 3D. No voiceover or sound design was requested in Andy's production brief. |
What we did
We had a meeting with Andy, during which he supplied a number of maps, charts and drawings. Andy also took us through some of the history of Portsmouth. Our Director went on one of Andy's guided tours enabling him to place buildings and historic sites and to also locate where city walls and gates have once stood. We made drawings before modelling into 3D, which were then animated. Colouring, texture, light, shade and special effects were all added. The brief for one video animation turned into the three productions you can see here.
Johnson Valves
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The Task
We were asked by Stuart Robinson of Johnson Valves to create a video animation that would tell the story of the business, which he and his team would display as digital signage at the back of their exhibition stand at the NEC, Birmingham.
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What we did
We met with Stuart to learn about his business and about valves. We needed to know how different valves work, what they are used for and, indeed, where they are used. This aided us in our ability to draw the different valves featured in the animation before modelling into 3D, colouring and adding texture. These drawings were then animated with light, shade and special effects.
Protection and Investment (Totton)
What we did
We met with Nick on several occasions to learn about his business, work and expertise. We built a bespoke development with a design in-keeping with the brief. The website is strongly associated with Southampton, where Nick and his business are based. The website comes complete with a bespoke, easy-to-use content management suite. You can find the website here.
Protection and Investment (Totton)
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The Task
We were asked by Nick Illingsworth of Protection and Investment (Totton) to create an explainer video animation that closely relates to him, how Nick approaches his work, his interation with clients and how his client relationships are centered around both his and their interests within and beyond finances and planning.
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What we did
Having interviewed Nick we set about writing a script, which was centered around him and we drew a cartoon character of Nick that would feature throughout the video. This helped the final piece to fit the essential brief. We developed a storyboard that places Nick and his business soundly in his home city of Southampton using drawings of local landmarks. The closing scenes have Nick kicking a footall away from The Saints stadium, also in Southampton - one of Nick's passions and one which he shares with a number of his clients. The video animation comes complete with a voiceover and sound design.
Simmo-Essentials Limited - 3D Explainer/Commercial Video Animation
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The Task
We were asked by Simmo-Essentials to produce a 3D explainer video animation to explain the user's benefits of their branded product EAR-EYE - a device that removes earwax with a visual image being display on the user's mobile device through a wifi connection between the device and mobile. The animation was to also be a commerical suitable for social media dissemination.
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What we did
Having discussed the project through with the Director of Simmo-Essentials we set to work developing a storyboad and writing a script. Once agreed we made drawings, which were then modelled into 3D, coloured and textured. These were then animated with light, shade and special effects added. Complementary sound design was also applied.
Marketing Fitness Limited - 2D Explainer Video Animation
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The Task
We were asked to produce a 2D explainer video animation to convey a precise message about how business owners should know exactly how much revenue will be received into their businesses month-by-month. The video was to raise the question and to offer a solution to increase marketing reach in such a way as to achieve a reliable revenue streams.
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What we did
We worked intensely with the Director of Marketing Fitness to land upon the precise message. A script and storyboard were then agreed. Drawings were made in Marketing Fitness brand colours and these were then animated with a voiceover and sound design added. We also incorporated a video testimonial to add weight to the claims made about the service offering.
"The quality of the work at Future Point 4 Business is extremely impressive. They made sure that they understood my business very well and has immaculate attention to detail when creating a video for my business. I have never had an experience with another agency that has been so thorough and attentive. I would highly recommend anyone to work with Future Point 4 Business."
See Google Review HERE.
See Google Review HERE.
Tiee Sheng Tool Enterprise Co., Ltd - 3D Video Animation
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The Task
After completing a promotional video for the 'Digital Torque Adaptor Generation 2 Zenith' we were asked to produce a much more involved and much longer video to demonstrate how to use the product.
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What we did
We had telephone conversations with our client's General Manager. Using original blueprints that we used during the previously made promotional video we made drawings, which were then modelled into 3D, coloured and textured. These were then animated with light, shade and special effects added. Dramatic and complementary sound design was also applied. These new drawings and models were used alongside those from the promotional production.
"Future Point 4 Business are so attentive to our needs. We are so happy with the latest video about our product because it explains how to use it. We are impressed so much because we are in Taiwan and Future Point 4 Business is in the UK where they haven’t seen the actual product. Thank you to Future Point 4 Business and we are happy to recommend them to anyone."
See Google Review HERE.
See Google Review HERE.
Tiee Sheng Tool Enterprise Co., Ltd - 3D Video Animation
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The Task
To complete a series of promotional videos, this time showcasing one of our client's latest innovations: 'Digital Torque Adaptor Generation 2 Zenith'.
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What we did
Discussions were held online with our client's General Manager. Using original blue prints we made drawings, which were then modelled into 3D, coloured and textured. These were then animated with light, shade and special effects added. Dramatic and complementary sound design was also applied.
"Future Point 4 Business has been carrying out work for us for some years in the production of our catalogue and various video animations. They are always highly professional and the results are truly excellent. Future Point made a video to showcase one of our new innovations, which we took to market. To begin with we were selling maybe 400-500 units per year. After sending our new video from Future Point to online industry magazines (which gained about 4,000 views) we got over 180 enquiries within 2 months. Within the following year our sales grew to over 50,000 units worldwide. I am very happy to recommend Future Point and I have already introduced them to another company in Taiwan, for which they are already doing work."
See Google Review HERE.
See Google Review HERE.
Glam Kitchens - Bespoke Website Production
What we did
Communications were held with Asad Choudhry by telephone and also e-mail, so as to understand the focus of the business, its target market, its geographical location and a brand style appropriate to all these and other considerations. Various ideas and designs were discussed until the present design was arrived at. The website development is fully bespoke, has been completed with a content management suite and with capacity for future growth.
"We are a Kitchen Company who asked Future Point 4 Business to design our website. We were very amazed to see the results and professional service provided by Phil. He kept us informed every step of the way and made this process very easy. Phil always went the extra mile to ensure the project was finished up to a high standard. We are very happy with the service and results and would definitely recommend them. - Glam Kitchens Ltd."
See Google Review HERE.
See Google Review HERE.
The Knights Foundation - Video Interview
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The Task
To take an iPhone-video interview and to edit using effects, colours, titles and simple animation to develop the interview into a fuller production.
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What we did
We took, what was already a very moving and telling piece to camera and we explored editing techniques and content that would bring special emphasis.
"Phil at Future Point 4 Business has done a lot of work for our Charity, from print and design, to animated videos for our website and social media. His creative mind gets to work straight away, and he delves into the project wholeheartedly. We have always been 'blown away' with the work that is produced, and have referred Phil many times to contacts and associates, knowing what an amazing job he would do for them. I would have no hesitation in recommending this company.... a pleasure to do business with!"
See Google Review HERE.
For comments from The Knights Foundation C.E.O, Nicky Banger, see his comments to our blog HERE.
See Google Review HERE.
For comments from The Knights Foundation C.E.O, Nicky Banger, see his comments to our blog HERE.
Roburn Company Limited - Video Animations
Video 1
Video 2
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The Task
To create two original video animations. The first of these was a promo for an awards ceremony presentation. The second was to include content from the first and to develop the theme into a feature to celebrate Roburn's business growth and development since 1981.
What we did
Roburn is located in Taiwan and so all communications were carried out online.
A storyboard was agreed, following which drawings were completed and animated for the promo. The feature would be more complex owing to the introduction of 3D characters to represent the couple who founded the business. Both videos display drawings with significant amounts of detail (the chandelier being a particularly good example of this). The drawings were then modelled, textured and animated to a high quality finish. Light and shade, drop shadowing and other effects were added using a digitally simulated studio and environment to complete both productions. |
"Working with Future Point 4 Business was easy and well. We are in Taiwan but we could communicate the ideas we wanted. We are very happy with the results."
See Google Review HERE.
See Google Review HERE.
Britannia Movers International PLC - Video Animations
Video 1
Video 2
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The Task
To create two original video animations. The first of these was to explain how practices and procedures have changed due to Covid-19. The explainer focuses a spotlight on safety both for Britannia Movers International crew and those moving home at, what has become, a challenging time. The second animation was to showcase the bespoke Britannia Movers International App, which is designed to demonstrate how, using the App, people moving home can have a home mover's survey without the need for an agent to attend the property - again for safety during the time of the coronavirus pandemic.
What we did
Zoom meetings were held with Gavin at Britannia Movers International, along with his colleague, Andy.
The new measures in place for safe home moving were explained, as were the features and benefits of the App. A script for each of the video animations were agreed and storyboards were designed. Drawings were made in Britannia brand colours and these were then animated with a voiceover and sound design added. The video showcasing the App was made using a mixture of 2D and 3D - the 3D screens to demonstrate the smooth handling of a mobile device when carrying out the home moving survey. |
"We've used Future Point on 2 video projects now. On both occasions we found it a very fulfilling and collaborative process. The project ran to schedule and spec, with the end products meeting our expectations and more. All in all a very positive experience."
See Google Review HERE.
See Google Review HERE.
Powering Young Initiatives - Video Animation
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The Task
To create an original video animation to promote Powering Young Initiatives, in Zambia and their international fundraising campaign through Global Giving.
What we did
Telephone only meetings were held, via WhatsApp, with John Kakandelwa, Founder of Powering Young Initiatives. A script was agreed and drawings were done and mixed with sourced stock footage so as to create a video animation that combined real life images to underpin a sense of place.
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"Powering Young Initiatives retains consultative and multimedia production services from this brand development company, Future Point 4 Business. This UK- based company enables businesses (and charities) to communicate their service/product offerings to their buying audience in the very best ways possible. They achieve this in the building of strong brand identities and through excellent use of written language, through logo and brand design, graphics, high quality website development, video animation and digital signage. Their collective use of this media also ensures businesses positively stand out from their competitors enabling them to win more customers and more sales. Future Point 4 Business has a long association with Zambia and is keen to build more relationships here to supply more of their high quality services. Future Point 4 Business designed our website and created our first video animation for our June 2020 GlobalGiving Fundraising Accelerator. We highly recommend Future Point 4 Business services. We are delighted with the high quality service we receive at Powering Young Initiatives."
See Google Review HERE.
See Google Review HERE.
Tiee Sheng Tool Enterprise Co., Ltd - 3D Video Animation
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The Task
To design, draw, model and finish a 3D video animation to showcase a new product.
What we did
Discussions were held online with our client's General Manager. Using original blue prints we made drawings, which were then modelled into 3D, coloured and textured. These were then animated with light, shade and special effects added. A complementary sound design was also applied.
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"Future Point 4 Business has been carrying out work for us for some years in the production of our catalogue and various video animations. They are always highly professional and the results are truly excellent. Future Point made a video to showcase one of our new innovations, which we took to market. To begin with we were selling maybe 400-500 units per year. After sending our new video from Future Point to online industry magazines (which gained about 4,000 views) we got over 180 enquiries within 2 months. Within the following year our sales grew to over 50,000 units worldwide. I am very happy to recommend Future Point and I have already introduced them to another company in Taiwan, for which they are already doing work."
See Google Review HERE.
See Google Review HERE.
E. Williams Landscapes - Bespoke Website Design & Development
The Task
To design and build a bespoke website. To manage and maintain the website and contribute to the company social media.
What we did
Meetings were held with Gareth Williams at E. Williams Landscapes' premises. We learned about the company's expertise, high level of service and scale of operation so as to be as fully informed as possible. The design was in-keeping with the brief we were given. We constructed the website with capacity for future growth. The website comes complete with a bespoke, easy-to-use content management suite.
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"Phil from Future Point 4 Business has been a breath of fresh air for our company. Any queries I had have been answered promptly and efficiently. I would have no reservations in recommending him!"
See Google Review HERE.
See website HERE.
See Google Review HERE.
See website HERE.
Advanced Alloys - Bespoke Website Design & Development
The Task
To design a new logo refective of the business and its offering. To design and build a bespoke website.
What we did
Meetings were held with Andy Dare at Advanced Alloys' premises. We learned about the very specific products supplied so as to be as fully informed as possible. The design was in-keeping with the brief we were given. We constructed the website with capacity for future growth.
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"Phil has developed a great website for our business and been ultra professional throughout the whole process. Recommended A*****"
See Google Review HERE.
See website HERE.
See Google Review HERE.
See website HERE.
The Knights Foundation - Video Animation
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The Task
To create an video animation to explain how aspirations for disabled families to go on holiday are, unsurprisingly the same as with all families. But, that the challenges are immense and often too difficult to overcome. The video goes on to announce how The Knights Foundation is leading the way by providing holiday opportunities at their Lodge in the New Forest. We were asked to create the video in 2D animation in charity colours.
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What we did
Meetings were initially held with The Knights Foundation CEO, Nicky Banger and Marketing Manager, Stephanie Banger to get as true an understanding as possible about this challenging and important subject. We set out a rough storyboard prior to writing a script for a voiceover. We came up with some design concepts (pre-animation) that were reflective of existing charity brand and collateral, for approval. Drawings were agreed, completed and then animated. The full production was accompanied by a voiceover, music and sound design.
"Phil at Future Point 4 Business has done a lot of work for our Charity, from print and design, to animated videos for our website and social media. His creative mind gets to work straight away, and he delves into the project wholeheartedly. We have always been 'blown away' with the work that is produced, and have referred Phil many times to contacts and associates, knowing what an amazing job he would do for them. I would have no hesitation in recommending this company.... a pleasure to do business with!"
See Google Review HERE.
See Google Review HERE.
Assurance Programme Solutions (APS) - Video Animation
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The Task
To create an video animation to showcase and to explain APS services. We were asked to create the video in 2D animation in company colours.
What we did
We set out a rough storyboard prior to writing a script for a voiceover. We came up with some design concepts (pre-animation) that were reflective of existing company brand story and collateral, for approval. Drawings were agreed, completed and then animated. The full production was accompanied by a voiceover, music and sound design.
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"Great experience having Future Point 4 Business complete our company video at APS, simple process who understood our company requirements and provided and excellent animation for our current and new clients to fully understand our service offerings. Highly recommend using Future Point 4 Business and will be using them moving forward."
See Google Review HERE.
See Google Review HERE.
Tiee Sheng Tool Enterprise Co., Ltd - 3D Video Animation
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The Task
To create a 3D video animation to showcase a new digital tool innovation from Tiee Sheng Tool Enterprise Co., Ltd. The video was to be used in online industry magazines and other online advertising.
What we did
First we took time to understand the product, its features and, most importantly, its benefits. Our first drawings were agreed and so we then re-modelled the drawings into 3D. In accordance with the production brief we kept the video short with the most important information showing in titles on screen. As requested we used a vibrant sound track.
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"Future Point 4 Business has been carrying out work for us for some years in the production of our catalogue and various video animations. They are always highly professional and the results are truly excellent. Future Point made a video to showcase one of our new innovations, which we took to market. To begin with we were selling maybe 400-500 units per year. After sending our new video from Future Point to online industry magazines (which gained about 4,000 views) we got over 180 enquiries within 2 months. Within the following year our sales grew to over 50,000 units worldwide. I am very happy to recommend Future Point and I have already introduced them to another company in Taiwan, for which they are already doing work."
See Google Review HERE.
See Google Review HERE.
Your Lead Machine - Video Animation
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The Task
To create a 2D video animation to explain the services of Your Lead Machine and to mark out the unique selling points and service method.
What we did
First we took time to understand the service and its all-important benefits. We agreed a storyboard and then a script. Our first drawings were agreed and so we went on to animate the drawings in 2D. The most important information was shown in titles on screen (particularly useful for use on Social Media platforms when played without sound). We completed the production with a voiceover, music and sound design.
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"Working with the team at Future Point 4 business is a great joy. They take the time to understand your business and come up with fantastic solutions that will bring great results and an effective cost."
See Google Review HERE.
See Google Review HERE.
The Vine Centre - Bespoke Website Design & Development
The Task
To design and build a new bespoke website for the Vine Centre that showcases the wide range of services the Centre provides for needy people in and around Aldershot.
What we did
We had two meetings with Mary Webb and Lesley Herniman at the Vine Centre, both of whom are passionate about the excellent work they do and the impact the Centre has on the local community. We learned about the Centre so as to be as fully informed as possible. The design was in-keeping with the brief we were given. We constructed the website with capacity for future growth. The website is also equipped with an easy-to-use Content Management System.
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"I would thoroughly recommend Phil and his team. They have been attentive and supportive at every step of the way with the design and build of our website for The Vine Centre. Phil goes to great lengths to explain so that I fully understand not just his advice/info but the reasons behind it. Their ongoing support and attention to detail cannot be faulted and nothing is ever too much trouble!"
See Google Review HERE.
See the website HERE.
See Google Review HERE.
See the website HERE.
BlueBox Student Apartments, Southampton - Bespoke Website Design & Development
The Task
To design and build a new bespoke website for BlueBox Student Apartments, Southampton, to replace an existing outdated and poorly performing website.
What we did
We met with Jo McCrindle to discuss the needs of BlueBox and what was to be achieved by having the replacement website. We re-drew the logo. We then rebuilt the website, keeping to the previous design, as per the design brief but also adding some design features to modernise the website and to make it a little more student-friendly. The website is equipped with a custom-made, easy-to-use Content Management System.
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See the website HERE.
SmartPA - Business Cards, Re-draw and Print
The Task
To re-draw the SmartPA logo and to recreate an exact of copy of a previously used Business Card Design.
What we did
We re-drew the logo - a little more required than simply finding a font! We then recreated an exact copy of the previously used Business Card. We sent the design off to our print partner for print and delivery.
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"Phil and the team recently carried out some work for me and did this with the upmost professionalism and efficiency plus I was delighted with the end product. By far the easiest 5 stars I have given out for service and I would highly recommend them to all."
See Google Review HERE.
See Google Review HERE.
Britannia Reeves - Video Animation
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The Task
To create a simple 2D video animation to showcase and to explain storage services supplied by Britannia Reeves based in Petersfield.
What we did
We first agreed a simple storyboard. Our first drawings were agreed and so we went on to animate the drawings in 2D. Because the video was to be without a voiceover all the important information would show in titles on screen (particularly useful for use on Social Media platforms when played without sound). We completed the production with music and sound design.
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"From start to finish Phil at Future point For Business worked with us to ensure we got the perfect animated advertising video for our new Self Store. Highly recommend their service."
See Google Review HERE.
See Google Review HERE.
Victor Connections - Website Design and Development
The Task
To create a website for Victor Connections with the purpose of recruiting staff for health care employers.
What we did
We took time to understand the employment settings for which Victor Connections recruits health care professionals. The design of the website would follow colours that are commonly associated with health care. The design was to focus on the professional quality of service. A comprehensive online recruitment form was added to the website and made as simple as possible for users. The website is complete with a Content Management System.
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Client Feedback (by E-mail)
"I am writing to thank you for the work you have done in respect of our new website.
I thought you might like to know that we have had two staff recently join us on the basis of their response to the website. When the two applicants came in to register we asked them how they got to know us. Both said our website was impressive and they decided to register with us because they got the impression we were a serious company. One added 'a website speaks volumes about a company and when I saw yours, I decided I wanted to join you.' We are very happy to have you looking after our website and the flyers you designed for us for our recent advertising were also very good. As you know, I have already recommended you to a colleague and I will happy do so again in the future." - Victor Kioko See the website HERE. |
Knightool - Full Video Production
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The Task
To create a promotional video to showcase the steps that are involved in manufacturing high quality hand tools.
What we did
We got to know the four-piece production crew in Taiwan, where the factory is based. Our role was 'Director' and 'Producer'. Some aspects of the shoot were especially demanding, and in some cases dangerous and so safety was very important, both for crew and kit. The shoot was done over two weeks with a further week for editing, titles, voiceover, music and sound design.
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"Phil was painstaking in the attention he gave to the filming process in Taiwan. He got on really well with the film crew and got exactly what I wanted. Some of the filming was hard work sometimes with the heat and noise in some of the factory settings. I am so happy with the result. The film shows the manufacturing process in the best light."
See Google Review HERE.
See Google Review HERE.
My Sales Machine - Video Animation
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The Task
To create a video animation that explains the service offering of My Sales Machine.
What we did
We were supplied with a storyboard for which we made our first drawings. Once these were agreed we went on to animate the drawings in 2D. The voiceover, which was supplied to us was edited in to the animation with a careful soundtrack selection. We wanted the soundtrack to suggest a puzzle being solved.
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Wrights Marquees & Mobile Bars - Business Cards Re-Draw and Print
"Fantastic service from start to finish, business cards were designed and made so quickly with no hastle and brilliant communication and customer service.
Would highly recommend! A massive thank you from Wrights Marquees & Mobile Bars Ltd!" - Charlie Wright |
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BlueBox Student Accommodation, Southampton - Video Animation (for Website and for Trade Show Signage)
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The Task
To create a video animation to showcase all the benefits of BlueBox Student Accommodation in Southampton. The video was to be made so that it could loop without sound at trade show stands.
What we did
We were supplied with a selection of photographs, some of which required treatment. We overlaid the images with titles that showcase the benefits of the student accommodation and its location. We re-created the logo in 3D and we added some stock video to give a sense of life in Southampton. We placed some emphasis on the City's bus service upon which many students reply. Other images were added to present the accommodation as student friendly. The production was finished with a lively soundtrack.
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