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Future Point 4 Business
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... Articulating ...

Articulating your uniqueness: what can take you further​

Of course, you never really KNOW your unique selling points or brand values, until you have articulated them.  Indeed, the very act of putting them into English or designing them into a page or a screen can lead to further revelations and refinements to them.
 
In the end, you need to be able to describe them clearly and concisely, in language that is pitched correctly for your core audience, and in terms that are likely to get them to act – to contact you, to engage with you, ultimately to buy.
 
The articulation of your brand will include words, certainly – definitions, messages, bullet points – but it will also involve colours, shapes, designs, tones and names that fit with your brand, and that will form the building blocks of your image, your presence in the marketplace, your sales and marketing collateral.
Future Point 4 Business Limited. 4500 Parkway, Solent Business Park, Whiteley, Fareham PO15 7AZ.  VAT Registered. No. 274 4612 96
Website by Future Point 4 Business. ​2022 © Future Point 4 Business Limited. All Rights Reserved. No copyright infringement is intended on any sourced content or images used.

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  • Home
  • How We Work With You
    • Articulating
    • Knowing
    • Delivering
  • Media and Social
    • Design and Print
    • Website Design & Development
    • Motion Graphics & Video Animation
    • Video Animation for Social Media
    • Social Media
    • Digital Signage
    • Copywriting
  • Case Studies
  • Contact Us
  • FAQs
  • Blog