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Three Reasons why Video is Vital

30/10/2020

16 Comments

 
... and why video animation comes out on top.

We take video for granted. It’s everywhere, or so it seems. We only have to watch a child mesmerised by their favourite cartoon – or an adult transfixed by a video game or streamed movie - to recognise the power of the moving image. 
Picture
1.Video is entertaining and engaging
It’s immediate. Few forms of communication can pack quite so much into such a short space of time. Think about what’s included: moving images, words, music. Video informs, but it also sparks our curiosity and taps into our emotions.

According to Forbes Magazine, “The average internet user spends 88% more time on a website with video than without.”  Other telling data includes 70% of marketing professionals reporting that video converts better than any other medium, and that 64% of consumers are more likely to buy a product after watching a video about it. Using the word “Video” in an email subject line boosts open rates by 19% and click-through rates by 65%.

69% of smartphone users say videos are perfect for smartphone viewing. It’s a quick way to grasp an overview of a product. And now consider this: over half of online searches are on mobile and over 40% of online transactions are on mobile devices. Only Google has a higher search volume than YouTube. Why would we not use video?

2.Video delivers your key messages fast and effectively.
Video is memorable. It helps us understand information and visualise ideas.  And, if it’s a well-made video, it does this very quickly and with high levels of retention. This is just as true for ‘explainer’ videos as it is for up-front advertising, along with the various shades of marketing in between.  

Consequently, video leads the viewer more quickly and more effectively towards the point of contact and purchase than simple text on a page, no matter how persuasive the writing.

3. Video is versatile
Increasingly video is used on websites to capture and project a business’s key offering. Video is popular with users because it is visual and immediate – and easy to watch. So, for a business it makes sense to interact with its audience in a format that the audience likes.

However, video is not just for websites. It’s hugely popular on platforms like Facebook, Instagram, Twitter, Pinterest and, increasingly, on LinkedIn. If you offer business-to-business service, this is not to be missed.

Video animation: the ace up your marketing sleeve.
Perceived cost can put people off video. People, equipment, staging and studio time can, indeed, be costly. With video animation, however, the video animation maker has more control. You can create exactly what’s needed, with precisely the message required and special effects to match.

DIY video animation software can be useful, but it’s easy to spot in the finished product, which tends to have less impact. With custom video animation it’s easier to hit the sweet spot. Original video animation can have stunning levels of realism, and the whole digital environment can be shaped to a specific purpose.  
​
And if you’re still not persuaded… l’ve just replaced the screen on my laptop with the help of - yes, you guessed – an animated video, on my phone…

To catch a glimpse of some our own work check out our latest compilation, which showcases a whole range of possibilities: -
#videoanimation #videoanimationsoftware #customvideoanimation #videoanimationmaker 
#originalvideoanimation #videomarketing #videoforwebsites #videoforsmallbusiness #videoforbusiness
16 Comments
Nicky banger
31/10/2020 01:49:31 pm

Phil at future point 4 business is truly outstanding . He manages through video to tell a story through sometimes sensitive issues and keeps interest throughout . As CEO of the knights foundation he work as proved a commercial positive because we have raised needed funds through his video and also touched a wider audience.

Thanks future point 4 business thanks Phil

Highly recommended

Reply
Phil Avery link
31/10/2020 06:17:54 pm

Thank you, Nicky for your very kind words. It is a delight to carry out work for The Knights Foundation and a privilege to be a Patron. Thanks again.

Reply
Christian
31/10/2020 03:35:21 pm

Video is the future. You can say more without being boring! I’m getting my clients to use short sharp personalised video in prospecting. Powerful! If you’re not using it... you’re missing out! Nice work Phil!

Reply
Phil Avery link
31/10/2020 06:19:37 pm

Thanks Christian. Yes, video is indeed the future and the stats speak well. Thanks for the kind words. Phil.

Reply
Michaela Goodhind
31/10/2020 05:36:12 pm

Phil @ Future point is amazing at his work, he listens, he delivers work promptly and is professional, just what you need when improving elements of your business. His works adds value to any business.

Reply
Phil Avery link
31/10/2020 06:21:00 pm

Thanks Michaela for your kind words. I hope you found the Blog to be of interest. Thanks again. Phil.

Reply
Rich C
31/10/2020 08:02:41 pm

Really insightful stuff here and some great points from someone I know to be an absolute professional in his field. Thanks Phil.

Reply
Phillipe Avery link
1/11/2020 04:13:28 pm

Thanks Rich for your very kind and considered comments. Much appreciated.

Reply
Phil Zyambo
1/11/2020 04:23:51 pm

This is a very insightful blog. It confirms my online behaviour when browsing websites for information. I tend to subconsciously spend more time on websites with videos as this helps breakdown information into digestible chunks.

Videos normally tend to be shorter than the written text, thereby generally summarising the information for maximum impact.

Reply
Phillipe Avery link
1/11/2020 04:39:04 pm

Thanks for your comments and for you insight into your own online practices. Thanks again. Much appreciated.

Reply
Anna Beck
1/11/2020 08:16:39 pm

This is a very helpful and insightful piece. Thank you. Well done.

Reply
Phil Avery link
1/11/2020 08:17:30 pm

Thanks for your feedback, Anna. Very kind of you indeed.

Reply
David Mills
9/11/2020 09:35:12 pm

Very insightful Phil. It really demonstrates the power of video! Having seen several of your video productions I can highly recommend that for individuals and companies that are without animation or video on their websites to get in touch with Phil.
Always found dealing with Phil a pleasure and he leaves no stone unturned to produce the right results for his clients.
Well done Phil!

Reply
Phil link
11/11/2020 08:41:27 am

Dave, many thanks for your feedback. Much appreciated, as is your kind endorsement of productions made so far.

Reply
Nicky banger
24/1/2021 10:34:52 am

Video is the way forward. Having the best video to get across the message is very important it’s done Wright the first time

Reply
Phil Avery link
26/1/2021 08:20:36 pm

Thanks for your feedback, Nicky. Much appreciated. Looking forward to more for The Knights Foundation.

Reply



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