In 2024, we celebrate the 35th anniversary of the World Wide Web, a milestone that prompts us to reflect on how this revolutionary technology has transformed our world.

Conceived by Britain's Sir Tim Berners-Lee in 1989, the Web began as a way to facilitate information sharing among scientists and academics but quickly expanded beyond its initial scope to become a global phenomenon that has reshaped every aspect of modern life.

In the fast-paced world of business, the pressure to act quickly and decisively can sometimes lead to misplaced priorities. This phenomenon, often described as 'putting the cart before the horse,' can be detrimental to both short-term operations and long-term strategic goals. This blog explores how this metaphor plays out in various business practices, the consequences it can have, and strategies to avoid such pitfalls.

Welcome to 2024, a year that promises new challenges and opportunities for businesses worldwide. We've meticulously outlined our business plans, reappraised our product or service pricing, and calculated the number of customers we need each month, quarter, and year. These are crucial steps, but the journey towards achieving these goals is contingent on an effective marketing strategy. In today's digital-dominated world, our website and online ecosystems are not mere tools; they are central to our marketing strategy, acting as conduits that connect our businesses with the local and global market.