We can all see the logic in that choice, but why are we called Future Point 4 Business?

“What’s in a name?” asks Shakespeare in Romeo and Juliet.  “A rose by any other name would smell as sweet.”
 
I think we can all understand why Usain Bolt and Kasi Bennett have called their new baby by that fragrant and resonant name.  No pressure then, little lady, but what if she wants a career where speed is not expected – like a slow bicycle racer, a doctor’s receptionist or a lawyer?

Back in the day – you know, before social media, before blogging, even before websites – if you wanted to publicise your company, you had to get someone else to do it for you.

If you were big, you paid for a TV ad. If you were small, you got a local agency to knock up a half-page for the parish magazine.