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A lady called Melanie contacted me recently. She had seen some of our video animation work on social media. Her animator had just let her down, and she was wondering if Future Point 4 Business could step in. I asked where she was based – she said New Mexico!  The logo is everywhere. Almost everything we buy, almost every business we deal with, has a logo. It’s that little symbol or design that represents a business, product, sports team or any other group where identity is important. The word itself is interesting too. More formally “logotype,” the word has its origins in the ancient Greek ‘lógos’, which means ‘word’ or ‘speech’. That says a lot – a good logo says a huge amount about the brand it represents. |