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We all know how popular Facebook is both for private users and with businesses. Facebook is something of a phenomenon and a multi-billion-dollar income generating machine. Many of us use enormous amounts of our free time checking, posting, reacting and sharing at Facebook. Millions of us consult our phones in the morning immediately upon waking up with the Facebook app being one of the first things we check. In fact, Facebook has revolutionised our use of mobile phones altogether. In 2016 a Dscout survey revealed that typical mobile phone users spent 145 minutes on their phones and engaged in 76 phone sessions per day. At around the same time Apple confirmed that iPhone users unlock their phones 80 times every day – equivalent to six or seven times every hour. As for what is viewed during the multiple sessions, Facebook is often top of the list.  |