An Introduction:
The success of your website relies largely upon how the human brain works and in particular two ways the human brain behaves. First, the brain is constantly categorising ways to ensure survival. We humans are always looking, listening, touching, smelling, tasting and moving— both intentionally and with the aim to be safe and to survive. Second, the human brain is always working to conserve energy. We all have those moments when a task requiring close concentration becomes too much. Quickly, we find ourselves choosing whether to battle through or whether to abandon the task to another day—or all together! You may be wondering what all this has to do with your successful website.
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