 We can all remember slogans, or taglines or memory hooks, as they are also sometimes called. I can still remember slogans from when I was as child growing up in the UK.
The magic worked. How do I know? It is clear to me now that I only seemed to process slogans that were for products I was interested in at the time. Opal Fruits (now Starburst): ‘made to make your mouth water.’ Fudge: ‘A finger of fudge is just enough to give your kids a treat.’ Mars: ‘A Mars a day helps you work, rest and play.’ |
