Why Brand Planning should be a part of Business Planning

All too often it seems business planning fails to consider brand planning as a part of the complete process.

At Future Point 4 Business we believe that brand planning is an essential part of business planning. Why? Because the building of brand and customer loyalty to brand is key to getting new business from existing customers who in turn are far more likely to recommend the services they have received to their family, friends and other contacts. It is said that it’s 50% easier to sell to existing clients than to new clients and that 80% of future revenue will come from just 20% of clients.

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