• Home
  • How We Work With You
    • Articulating
    • Knowing
    • Delivering
  • Media and Social
    • Design and Print
    • Website Design & Development
    • Motion Graphics & Video Animation
    • Video Animation for Social Media
    • Social Media
    • Digital Signage
    • Copywriting
  • Case Studies
  • Contact Us
  • FAQs
  • Blog
Future Point 4 Business
  • Home
  • How We Work With You
    • Articulating
    • Knowing
    • Delivering
  • Media and Social
    • Design and Print
    • Website Design & Development
    • Motion Graphics & Video Animation
    • Video Animation for Social Media
    • Social Media
    • Digital Signage
    • Copywriting
  • Case Studies
  • Contact Us
  • FAQs
  • Blog

How to thrive in this recession

24/11/2022

0 Comments

 
Why a cool head will help you manage the current recession and thrive.
Hmmm… How do I know which advice is best?

Look online, or even look over my shoulder most mornings as I check my email inbox, and you’ll see plenty of advice about how to survive a recession. Some advice is excellent (short, accurate and actionable) and some is very generic. But even the generic can be useful, so it can be hard to decide which might be best to follow. The reality is that most advice is worth considering, but only some will be appropriate to you now.
​
And ‘How to survive a recession’ builds in two flaws. First, it’s about survival when the imperative is to thrive. Second, it’s about a recession, not this one. Of course, some businesses will be especially hard hit and survival will be the priority. What follows should be relevant in that scenario too.
Picture

Read More
0 Comments

Beware False Red Flags

12/10/2022

0 Comments

 
And why monthly digital marketing packages should be more than a tick list.
Not all spam is spam – but probably it is

If you have a website there’s every likelihood that you’ve received emails promising to dramatically improve everything about it. If you’ve opened one of these it’s alarming how much they seem to know about your specific website.  And they’ll offer to fix everything, for ever, for a very modest monthly fee.
​
Their promises can seem alluring. They’ll already have ‘identified’ weaknesses and be ready to take you to the next level. This could be design and user friendliness, or it could be promising to totally fix all the SEO problems, especially the ones you didn’t know you had.
Picture

Read More
0 Comments

Brand or Branding?

22/6/2022

0 Comments

 
And does the difference matter?

Watching the Royal Platinum Jubilee celebrations recently, it was noticeable how carefully the Royal Family were re-positioning themselves for current times, and for the future.

The image of the Queen, Prince Charles and the Duchess of Cornwall, and the Cambridges, all on the balcony and without other royal family members, was striking in its simplicity and clarity: we, they seemed to be saying, are the Royals at the heart of the monarchy and the country. Other royal people and events are not the story. 
Picture

Read More
0 Comments

The Great Resignation – or is that the ‘Great Quit’?

18/5/2022

1 Comment

 
Are people really quitting their jobs en-masse? And if so, what are they doing when they leave?

It’s surprising how quickly rumour and anecdote become folklore. Never more so than in times of crisis or uncertainty; or when social and economic landscapes evolve in unpredicted ways.
Picture

Read More
1 Comment

Democracy is still the best option

27/4/2022

0 Comments

 
For all its faults, representative democracy is still the best option for personal freedoms, human rights, and thriving economies.

The re-election of Emanual Macron to the French Presidency signals, amongst other things, a real sense of relief. For many of the French it reflects a deep suspicion for the beguiling simplicities of populism. The promises made by the (only just) unsuccessful candidate, Marine Le Pen, and other politicians of her ilk, have sounded warning bells across Europe. 
Picture

Read More
0 Comments

Why the Internet is better than you think

24/3/2022

4 Comments

 
It’s easy to forget the positive impact of the Internet and the World Wide Web
Picture
Mention the Internet and the chances are the initial response will be negative or circumspect. It’s easy to see why. The invasive nature of junk e-mails, probable scams and screen addiction are just a few of the latent menaces. Add to that the pain and abuse that come with trolling, cyber-bullying and pornography, and we could be excused for assuming that the web is a dark influence indeed.

The negatives should not be ignored. They really do cause harm and every society has a duty to control and limit those and other pernicious online behaviours.

However, we should be careful about letting the bad overwhelm the good. The huge majority of online activity is good and at worst it does no harm. On balance, the impact on the lives of millions, possibly billions, of people has been demonstrably positive.
​
Here are some striking examples as to why we should be profoundly grateful for the Internet.

Read More
4 Comments

Social Media: reaching the parts that other marketing cannot

23/2/2022

3 Comments

 
​A lady called Melanie contacted me recently.  She had seen some of our video animation work on social media.  Her animator had just let her down, and she was wondering if Future Point 4 Business could step in.  I asked where she was based – she said New Mexico!
Picture

Read More
3 Comments

​What a logo does and how to maximise its impact.

11/2/2022

2 Comments

 
The logo is everywhere. Almost everything we buy, almost every business we deal with, has a logo.

It’s that little symbol or design that represents a business, product, sports team or any other group
where identity is important.

The word itself is interesting too. More formally “logotype,” the word has its origins in the ancient
Greek ‘lógos’, which means ‘word’ or ‘speech’. That says a lot – a good logo says a huge amount
about the brand it represents.

Read More
2 Comments

Purpose, Price and Quality

27/5/2021

0 Comments

 
Why securing good value requires more than a bit of bargaining.

Has a customer ever asked you for a discount? And what was your reaction? What did it make you think?

In some sectors, this is a regular occurrence but, for most suppliers of goods or services, accurate pricing is a carefully considered part of their business strategy. And for a supplier faced with this request, what goes through their heads? Doesn’t the client value what we do? I’m already competitively priced and I don’t want to cut margins. What is the longer term impact on business with this client if we reduce prices now?
Picture

Read More
0 Comments

Why Social Media Matters

28/4/2021

0 Comments

 
How and why using social media is now part of life – and what that means for business.

​Every now and then a celebrity very publicly disavows social media and says they are the happier for doing so. It’s an interesting idea. So quickly has social media become interwoven into our lives (Facebook is less than 20 years old) that it’s hard to imagine doing without it.
Picture

Read More
0 Comments
<<Previous

    Future Point 4 Business

    We work with you for the ideal future point of your business.​

    Archives

    November 2022
    October 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    November 2019
    May 2019
    April 2019
    January 2019
    December 2018
    November 2018
    October 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    January 2018
    December 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    February 2017

    Categories

    All

Future Point 4 Business Limited. 4500 Parkway, Solent Business Park, Whiteley, Fareham PO15 7AZ.  VAT Registered. No. 274 4612 96
Website by Future Point 4 Business. ​2022 © Future Point 4 Business Limited. All Rights Reserved. No copyright infringement is intended on any sourced content or images used.

Picture

Home
How We Work With You
Knowing
Articulating
Delivering
​Media
​
Case Studies
Design and Print
​Website Design & Development
Video Production
​Motion Graphics &  Video Animation
​Digital Signage
​Copywriting
​Go Proactive
​Contact
​FAQs
Blog
GDPR ​Privacy Policy
GDPR Data Protection Policy
​Terms of Business
​
Raise A Ticket

  • Home
  • How We Work With You
    • Articulating
    • Knowing
    • Delivering
  • Media and Social
    • Design and Print
    • Website Design & Development
    • Motion Graphics & Video Animation
    • Video Animation for Social Media
    • Social Media
    • Digital Signage
    • Copywriting
  • Case Studies
  • Contact Us
  • FAQs
  • Blog