How to thrive in this recession24/11/2022 Why a cool head will help you manage the current recession and thrive. Hmmm… How do I know which advice is best? Look online, or even look over my shoulder most mornings as I check my email inbox, and you’ll see plenty of advice about how to survive a recession. Some advice is excellent (short, accurate and actionable) and some is very generic. But even the generic can be useful, so it can be hard to decide which might be best to follow. The reality is that most advice is worth considering, but only some will be appropriate to you now. And ‘How to survive a recession’ builds in two flaws. First, it’s about survival when the imperative is to thrive. Second, it’s about a recession, not this one. Of course, some businesses will be especially hard hit and survival will be the priority. What follows should be relevant in that scenario too.  |