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There’s no getting away from the reality that is Google. Whether we like to engage with behemoth-sized corporations of international scope or not, it is hard to imagine that our businesses will not benefit from Google in some way or another. At least that’s the situation for now. Google supplies systems and applications that are extremely useful to small businesses, with Google Maps being one of these. Small business use of Google Maps, formerly known as Google Places, contributes as being one of the best ways to drive more traffic to your website and to increase ‘phone calls in to your business. Though, it is important to say that Google Maps works better for some small businesses than for others. Most effectively Google Maps performs better for businesses where a customer visit to a specific location is necessary. In fact, according to Google, around 30% of mobile searches are related to location.  |