How to make brand loyalty instinctive

Hands up if you’ve ever switched brands. I know I have. Often the reason is trivial. It might be price, it might be convenience, and it might be that there’s a better choice online.
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On the other hand, to which brands have you remained loyal? And – this is much more interesting – why? Understanding this, you can take action with your own business to build brand loyalty, maintaining and strengthening it to the point that it becomes so deeply embedded it is more like an animal instinct.

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