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The relatively recent rebranding of Twitter to "X" has sparked a noticeable pattern across news and media outlets. Headlines and articles frequently use the phrase "X, formerly Twitter" when referring to the social media platform. This trend prompts a critical examination of the new brand's recognition and acceptance in the public sphere. Does the constant reference to its former name suggest that "X" is struggling to establish itself as a standalone brand? This question is worth exploring to understand the broader implications for brand identity and recognition, not just for multinational corporations but for businesses of all sizes.  |
