It’s National Fishing Month (running from 26th July until 1st September) and it got me wondering what you do to fish for your clients.
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(I can only apologise for the following paragraph – our copywriter’s obviously got sunstroke.)

We can all see the logic in that choice, but why are we called Future Point 4 Business?

“What’s in a name?” asks Shakespeare in Romeo and Juliet.  “A rose by any other name would smell as sweet.”
 
I think we can all understand why Usain Bolt and Kasi Bennett have called their new baby by that fragrant and resonant name.  No pressure then, little lady, but what if she wants a career where speed is not expected – like a slow bicycle racer, a doctor’s receptionist or a lawyer?

Back in the day – you know, before social media, before blogging, even before websites – if you wanted to publicise your company, you had to get someone else to do it for you.

If you were big, you paid for a TV ad. If you were small, you got a local agency to knock up a half-page for the parish magazine.

​Powering Young Initiatives is an amazing new Not For Profit organisation in Zambia, whose goal is to empower young people with the leadership and entrepreneurial skills needed to address climate change.

The light at the end of the tunnel………
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Is it too optimistic to say that with some relaxation of the lockdown there is a partial return to some sort of business activity?

How deeply do you think about your business?

Whatever else Covid-19 has given business – disruption, distancing, dislocation, desperation – it has perhaps also given some of us more time to think.

I think we can all agree on the Future Point all businesses are looking forward to at the moment!  
Sometime this will all be over and we can get back to some sort of normality.

In the meantime, you have to carry on, and we have to carry on.