National Fishing Month has got me wondering what hooks YOU more business
It’s National Fishing Month (running from 26th July until 1st September) and it got me wondering what you do to fish for your clients.
(I can only apologise for the following paragraph – our copywriter’s obviously got sunstroke.)
We can all see the logic in that choice, but why are we called Future Point 4 Business?
“What’s in a name?” asks Shakespeare in Romeo and Juliet. “A rose by any other name would smell as sweet.”
I think we can all understand why Usain Bolt and Kasi Bennett have called their new baby by that fragrant and resonant name. No pressure then, little lady, but what if she wants a career where speed is not expected – like a slow bicycle racer, a doctor’s receptionist or a lawyer?
It’s so easy to create content to market your company – and that’s the danger
Back in the day – you know, before social media, before blogging, even before websites – if you wanted to publicise your company, you had to get someone else to do it for you.
If you were big, you paid for a TV ad. If you were small, you got a local agency to knock up a half-page for the parish magazine.
At this time, businesses have found new ways of supporting each other
This vine has many branches. We have had the privilege of working with the Vine Centre in Aldershot for three years now (www.thevinecentre.org.uk). With the aim of helping the most disadvantaged members of society, mostly in the past through face-to-face contact, the charity has had to completely rethink how it delivers its services in the face of Covid-19.
President’s approval and UN invitation underline website’s reach
Powering Young Initiatives is an amazing new Not For Profit organisation in Zambia, whose goal is to empower young people with the leadership and entrepreneurial skills needed to address climate change.
The light at the end of the tunnel………
Is it too optimistic to say that with some relaxation of the lockdown there is a partial return to some sort of business activity?
How deeply do you think about your business?
Whatever else Covid-19 has given business – disruption, distancing, dislocation, desperation – it has perhaps also given some of us more time to think.
I think we can all agree on the Future Point all businesses are looking forward to at the moment!
Sometime this will all be over and we can get back to some sort of normality.
In the meantime, you have to carry on, and we have to carry on.
Our move to great new offices means we’re even better placed to get your marketing working harder for your business.
Lessons for Business from the Snooker Table.
A long overdue indulgence of mine this year has been to watch the World Snooker Championship.
It has been years since I have felt able to give time to the many sessions that are played out over the 17-day event. Of course, I haven’t been able to see every match. Who can? But for me and from what I have seen the Betfred World Championship 2019 has been a festival of sporting excellence, drama and adventure.
Future Point 4 Business
Our one purpose is to make your business stronger.