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What does the end of the famous catalogue tell us about our own customers’ requirements? Argos announced that it is stopping printing its catalogue. Over one billion have been produced since 1973, and it resides in more UK households than any book except the Bible. The comedian Bill Bailey called the Argos catalogue, “the laminated book of dreams,” laminated, he explained, to catch the tears of joy! 
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National Fishing Month has got me wondering what hooks YOU more business It’s National Fishing Month (running from 26th July until 1st September) and it got me wondering what you do to fish for your clients. (I can only apologise for the following paragraph – our copywriter’s obviously got sunstroke.)  We can all see the logic in that choice, but why are we called Future Point 4 Business? “What’s in a name?” asks Shakespeare in Romeo and Juliet. “A rose by any other name would smell as sweet.” I think we can all understand why Usain Bolt and Kasi Bennett have called their new baby by that fragrant and resonant name. No pressure then, little lady, but what if she wants a career where speed is not expected – like a slow bicycle racer, a doctor’s receptionist or a lawyer?  It’s so easy to create content to market your company – and that’s the dangerBack in the day – you know, before social media, before blogging, even before websites – if you wanted to publicise your company, you had to get someone else to do it for you. If you were big, you paid for a TV ad. If you were small, you got a local agency to knock up a half-page for the parish magazine.  At this time, businesses have found new ways of supporting each otherThis vine has many branches. We have had the privilege of working with the Vine Centre in Aldershot for three years now (www.thevinecentre.org.uk). With the aim of helping the most disadvantaged members of society, mostly in the past through face-to-face contact, the charity has had to completely rethink how it delivers its services in the face of Covid-19.  President’s approval and UN invitation underline website’s reachPowering Young Initiatives is an amazing new Not For Profit organisation in Zambia, whose goal is to empower young people with the leadership and entrepreneurial skills needed to address climate change.  The light at the end of the tunnel……… Is it too optimistic to say that with some relaxation of the lockdown there is a partial return to some sort of business activity?  How deeply do you think about your business? Whatever else Covid-19 has given business – disruption, distancing, dislocation, desperation – it has perhaps also given some of us more time to think. I think we can all agree on the Future Point all businesses are looking forward to at the moment! Sometime this will all be over and we can get back to some sort of normality. In the meantime, you have to carry on, and we have to carry on.  Our move to great new offices means we’re even better placed to get your marketing working harder for your business.  |
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Future Point 4 Business Limited. 4500 Parkway, Solent Business Park, Whiteley, Fareham PO15 7AZ. VAT Registered. No. 274 4612 96
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