The Light at the End of the Tunnel

The light at the end of the tunnel………
​
Is it too optimistic to say that with some relaxation of the lockdown there is a partial return to some sort of business activity?

Whatever you think, at more than 7 weeks into the process now, it is perhaps worth considering how your company might look, might act and might appear to your customers, in the longer term.

Marketing activity may have been the furthest thing from your mind in the last few weeks. The businesses that hit the Pause Button on their trading have had no need of it. The companies that thrived in these peculiar circumstances – perhaps those associated with healthcare or essential retail – would have had all the trading that they could deal with anyway.

But, as we said in our last blog – and if you’ve got a moment – it is worth considering what activity might be appropriate when.

……..is usually that of an oncoming future point

The ‘when’ is tricky! Let’s just agree it’s some future point before or after we know when certain additional restrictions will be lifted. The ‘what’ may be easier to determine – or to make a list of, in any case.

It could be some kind of campaign – using social media perhaps, maybe utilising the power of video. It may involve a special offer of some sort – discounts, something free, or including a charitable dimension.

Whatever it is, and whenever it is, any campaign or change must be carefully designed and worded. We will all appreciate by now that no one likes the hard sell at a time like this. So the tone of your marketing needs close consideration.

Food 4 thought?

As we said, we are happy to have a chat via phone or Zoom, free of charge, if you would like to pick our brains or run any ideas by us. Of course, we would be delighted to undertake work for you, but we expect that the time is probably not quite now. However, if you did want any marketing work done – to get you in shape 4 some future point – then we have payment plans that will help with cashflow.

​There is a Future Point – let’s prepare 4 Business