• Home
  • Our Story
  • Our Process
  • Our Services
    • PayGoWebsites™ - Your Future-Ready Website
    • EngageSocialUnLtd™ - Social Growth & Strategy
    • Anim8it™ - Your Brand in Motion
    • AfricAspire™ - Entrepreneurs Changing Africa
    • C.L.E.A.R.worx™ - The Strategy Behind It All
    • Agency Partners - Agency in Africa
  • Case Studies
  • Pricing
  • Contact Us
  • FAQs
  • Blog
Future Point 4 Business
  • Home
  • Our Story
  • Our Process
  • Our Services
    • PayGoWebsites™ - Your Future-Ready Website
    • EngageSocialUnLtd™ - Social Growth & Strategy
    • Anim8it™ - Your Brand in Motion
    • AfricAspire™ - Entrepreneurs Changing Africa
    • C.L.E.A.R.worx™ - The Strategy Behind It All
    • Agency Partners - Agency in Africa
  • Case Studies
  • Pricing
  • Contact Us
  • FAQs
  • Blog

Take time to think deeply about purpose

26/3/2021

4 Comments

 
The daily demands of running a business can be all consuming. Often, long term goals become fuzzy. This is dangerous – there is a real risk of losing direction and then momentum. Keeping this in mind, business success depends, at least in part, on our making time to step back from the hurly-burly.
​
To reach that point in the future, where delivery meets vision and mission, we need time to evaluate where we are now, how we’ve got here, and where we’re going. Making time is something that must be done consciously and deliberately. It needs to be a high quality, high value opportunity that helps keep the individual and the business on track.
Evaluate to renew

It’s a process of evaluation and renewal. Of course, there are countless consultants and gurus to help with this, and many books on the subject too. Perhaps that is part of the problem. There is so much advice about how to approach this process that it can be confusing trying to work out which to follow.

So maybe it is worth starting with the fundamentals. To coin a phrase, let’s get back to basics.

Where are we, exactly?

Every business, every industry, experiences cycles – in growth, in efficiency, in profitability, in demand. Not only is each business subject to economic cycles, but there is also the cycling through the evolution from startup to SME to large partnership or corporation. Plus, of course, there is a whole raft of challenges (and opportunities) which are the result of the Covid-19 pandemic. Understanding where we are and what’s happening to our business has never been more important.

“This above all: to thine own self be true”

A good place to start is to measure the present day against the origins of the business: who was I then? what were my motivations? and so on. Getting to the heart of what’s important personally and professionally helps with the process of reaching a fresh perspective. Future targets should be clearer. Thus, next steps can be more easily and more accurately defined.

Part of this evaluation will be some hard thinking about the meaning of brand. Does it still stand for what I wanted it to represent, and how well is that  promise being delivered? Does the whole proposition need a refresh, or is it just the details that need tightening up? How do I respond to a changed or changing market?
And for an especially challenging question, what about, “Am I still the best person to lead this business?”

Am I alone? Who can help?

Framing and asking these questions can be difficult to do alone. So, depending on the size of your business there is a valid and important place for good management consultants or a skilled business coach. Likewise, there are specialists in other fields, including branding and digital marketing, who will be able to help you redefine your key propositions.

One simple and effective approach is to use a business analysis questionnaire to get started. There are many examples available online but it is worth using one which is up to date and reflects the current, rapidly changing, state of the economy.

Next steps

Once you’ve chosen your questionnaire, the inevitable challenge is to be ruthlessly honest in answering the questions! Very occasionally this might be painful. More often it will initiate a valuable conversation: how can the company of today, in 2021, become the business of the future, without losing sight of the dream that started it all in the first place?

​
​#brand #branding #timetoevaluate #businessanalysisquestionnaire #videoanimation #opportunity #goproactive #digitalmarketing
4 Comments
Dan Amber
27/3/2021 12:42:33 am

Very helpful questionnaire, thnak you

Reply
Phil link
27/3/2021 04:26:52 pm

Thank you very much. I am glad you're finding it helpful. :)

Reply
Purpose driven business link
24/7/2024 11:57:51 pm

Purpose should be a key ingredient in your business journey

Reply
Business Financing link
3/9/2024 10:56:41 pm

Addtional resources for small businesses

Reply



Leave a Reply.

    Future Point 4 Business

    We work with you for the ideal future point of your business.​

    Archives

    June 2025
    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    November 2022
    October 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    November 2019
    May 2019
    April 2019
    January 2019
    December 2018
    November 2018
    October 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    January 2018
    December 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    February 2017

    Categories

    All

Future Point 4 Business. 27 Old Gloucester St, Holborn, London WC1N 3AX.
Website by Future Point 4 Business. 2025 © Future Point 4 Business. All Rights Reserved. No copyright infringement is intended on any sourced content or images used.

GDPR ​Privacy Policy
GDPR Data Protection Policy
​Terms of Business​

Raise A Ticket

  • Home
  • Our Story
  • Our Process
  • Our Services
    • PayGoWebsites™ - Your Future-Ready Website
    • EngageSocialUnLtd™ - Social Growth & Strategy
    • Anim8it™ - Your Brand in Motion
    • AfricAspire™ - Entrepreneurs Changing Africa
    • C.L.E.A.R.worx™ - The Strategy Behind It All
    • Agency Partners - Agency in Africa
  • Case Studies
  • Pricing
  • Contact Us
  • FAQs
  • Blog