Is your marketing collateral going places? We are!!

Our move to great new offices means we’re even better placed to get your marketing working harder for your business.

The job of getting the word out there has moved on – your marketing not only has to be impressive in its own right, it also has to link with all of your other activity, embrace media such as video, be actively promoted on social media, and constantly monitored and tweaked.

Can you honestly say that yours does all that – with minimal input from you?

This brave new world of marketing is probably best illustrated by a quick look at how websites have evolved – the Three Ages of Websites.

After the first website was launched in 1991, life was never the same again.  It didn’t take long before companies realised that they had to have a website.  So they did.  And that was that.  Box ticked.  Job done.  These websites didn’t actually DO anything, but back then they didn’t need to. 

This was the FIRST age of websites – inactive.

But after a while, Google got cute with algorithms, keywords and optimisation, and this required websites to evolve, in order to improve or maintain their place in those all-important SEO rankings.  This made business owners realise that their websites had to do a bit more than just lie back and think of the money.  They had to react.

At the same time, web developers thought – hang on, we want to make a bit more than a one-off fee for building this website.  So, on the back of this need for evolution, subscription models hooved into view with businesses paying hundreds of pounds per month for the PROMISE that their website would be maintained (probably) updated (probably not) and promoted (very unlikely).

This was the SECOND age of websites – reactive.

The problem was, the onus was on the business owner to initiate those changes – and let’s face it, business owners are busy, aren’t they?  So the reality of it all was, not a lot happened.

This is not good enough – it’s not good enough for us, and it’s certainly not good enough for your website.  Welcome to the future point 4 your business, where websites are about a lot more……………
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• How well has its target market been researched?
• Does its branding truly reflect your business brand story?
• Is it unique to your business?
• Is the content professionally written?
• Are there videos on it ... professionally produced?
• Is there video animation ... that's bespoke to your business?
• Is it optimised?
• Do other sites link to it?
• Is it actively promoted on social media?
• Is its performance actively monitored ... with efficient and timely actions being taken?
• there's more too ...

At Future Point 4 Business, we make sure that our customers can answer yes to all of these questions.

This is the THIRD age of websites – proactive.

All of the above bullet points may seem fairly obvious when you read them like that, but let us emphasise: there are very few web development companies offering anything like this as a complete service in-house, and there are even fewer businesses who realise they need their websites to perform in this way – your competitors included.  To get anything like the maximum ROI on your website investment, you need to move into the third age.

And the same principle applies to every aspect of your marketing.  (You can see that websites themselves are no longer isolated – they interact constantly with social media. It all needs to be more multimedia (online and offline), more connected, more promoted, more monitored, and more constantly updated.

That is what we at Future Point 4 Business have set ourselves up to offer our clients.  And that is just the most important of the many reasons why we have moved into great new offices.
 
Contact us today to start a conversation – in confidence and without obligation – about how we can help your marketing to work harder for your business – including our video animation packages for social media (https://www.futurepoint4business.com/video-animation-for-social-media.html).