Why Video Animation is an Essential Tool for Business Growth

Why Your Business Needs Video Animation – Now More Than Ever

Marketing today is more competitive than ever. Every business is vying for attention, and in an age where consumers are overwhelmed with content, standing out is no easy task. Yet, one medium continues to captivate audiences and drive conversions like no other: video animation.

Unlike words or pictures alone, video can engage, inform, interest, persuade, and hook your audience in ways that transform your business and take your marketing to the next level.

Whether you’re sharing content privately with your email database, reaching your trusted customer base, or expanding your reach across social media and digital platforms, video animation offers an unbeatable combination of entertainment, effectiveness, and versatility.
In this blog, we’ll explore three compelling reasons why video animation is an essential tool for your business. These are not the only reasons—far from it—but they highlight why animation is a game-changer for modern marketing.

1. Video is Entertaining and Engaging

People love video. It’s visual, dynamic, and interactive. Few forms of communication can pack so much information into such a short space of time. A well-produced animated video blends moving images, words, music, and storytelling, making it one of the most engaging mediums available.

Why Engagement Matters

Engagement isn’t just a buzzword. It’s the difference between a viewer who stays and acts and one who scrolls past and forgets. According to studies:

• 88% of Internet users spend more time on a website with video than on one without.
• 70% of marketers say video converts better than any other medium.
• 64% of consumers are more likely to buy a product after watching a video about it.
  
• Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.
  
• 69% of smartphone users prefer video content over text because it’s easier to consume on mobile.
  
  

With over 50% of online searches happening on mobile devices and 40% of transactions occurring on smartphones, businesses that don’t use video risk being ignored.

Why Animated Video is Even More Powerful

A well-made animated video can achieve many business objectives more effectively than static content:

• Explainer videos describe your business, charity, or social enterprise to more people, more often than your best salesperson.
  
• Infomercials dive deeper, detailing product features, benefits, and competitive differences.
• Product showcase videos zoom in on the intricacies that attract and engross prospects.
• Demonstration videos break down complex product capabilities into simple, irresistible insights.
• Commercial videos directly persuade prospects by connecting their needs to your solutions.
  

The Science Behind Engagement

Why does video work so well? Neuromarketing research shows that moving visuals are processed 60,000 times faster than text. The human brain retains 95% of a message when consumed via video, compared to just 10% from text alone.

This means that the right video doesn’t just capture attention—it keeps it and converts it into action.

2. Video Delivers Your Key Messages Fast and Effectively

Attention spans are shorter than ever. The average viewer makes a decision about a piece of content within 3 to 5 seconds. That means you don’t have time to waste.

Why Video is More Effective than Text

Imagine trying to describe a product in text form versus showing it in action. Which is easier to understand? Which is more memorable?

• Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text.
• 60% of executives prefer video over text when learning about a product or service.
  
• Website visitors who watch a product video are 85% more likely to make a purchase.
  

Real-World Proof: The Power of Video Animation

Video animation isn’t just theory—it delivers real business results. Here are some examples from Future Point 4 Business:

• A tool manufacturer in Taiwan saw a 50,000 unit sales increase in just two months after deploying our video animation.
• A drainage solutions company in the UK uses our videos to explain complex underground work, eliminating pricing objections entirely.
• A Zambian charity’s video caught the attention of the United Nations (yes!), leading to their CEO being invited to speak in New York.
• A London removals company kept trading through Covid lockdowns thanks to an app-explainer video we produced.
• A businesswoman in New Mexico discovered one of our videos at LinkedIn and commissioned one for her company.
• LinkedIn has consistently proven itself to be a powerful source of enquiries and conversions for businesses seeking high-quality video animation.

These aren’t just success stories—they are proof that the right video can transform businesses.

3. Video is Versatile—Use It Everywhere

One of the most powerful things about video animation is its adaptability. A single animated video can be repurposed across multiple platforms and formats, making it one of the best investments a business can make.

Where Can You Use Animated Video?

• Website – Feature animated explainer videos on your homepage or landing pages.
• Email Marketing – Increase email engagement and boost conversions.
• Social Media – Instagram, Facebook, Twitter, LinkedIn—animation performs well everywhere.
• Digital Ads – Use animation in paid advertising campaigns for higher engagement and lower ad costs.
• Sales Presentations – Make your pitch stand out with animated visuals.
• Training & Customer Support – Use animation to educate and inform customers and employees.
  
  

Why LinkedIn is a Goldmine for B2B Video Marketing

If you’re in the B2B space, LinkedIn should be at the top of your priority list.

• LinkedIn users are 20x more likely to share video content than other formats.
• 80% of B2B marketers say video increases engagement more than any other content type.
• Video gets 5x more engagement on LinkedIn than standard text posts.
  

If your competitors aren’t using animated video on LinkedIn yet, this is your chance to get ahead.

Your Next Step: Bring Your Brand to Life with Video Animation

If you’re serious about marketing your business in a special way, animated video is one of the smartest investments you can make.

• Want to privately share high-impact content with your trusted customer base?
• Need email marketing that grabs attention and drives clicks?
• Want to increase visibility across social media and digital platforms?

Then it’s time to embrace video animation.

At Future Point 4 Business, we specialise in creating high-quality custom animated videos designed to engage, persuade, and convert. Whether you need a standout promotional video, an explainer video, or a dynamic LinkedIn animation, we can help.
Let’s make your brand unforgettable.

Get in touch today and let’s bring your vision to life with stunning video animation.

#VideoMarketing #BusinessGrowth #BrandStrategy #DigitalMarketing #MarketingTrends #Entrepreneurship #LinkedInMarketing #CustomerEngagement #EmailMarketing #SocialMediaMarketing #ExplainerVideo #B2BMarketing #ContentCreation #MarketingInnovation #FuturePoint4Business

By Phil Avery ACIM
Future Point 4 Business | Founder

For 15 years, Future Point 4 Business has empowered businesses of all sizes—from micro to multinational—around the UK, the EU, central and sub-Saharan Africa, and Taiwan. We’re passionate about helping small and micro businesses unlock their brand’s potential, transforming ideas into impactful marketing across print and digital formats.

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