The new tax year, which commenced 6th April will see a record number of workers in Britain becoming self-employed. In fact, the large rise of self-employed people means that one in seven of all workers now work for themselves.
There will be a whole host of reasons for why being self-employed is a preferred choice. Flexibility is possibly a key motivator. For some self-employment may be a result of redundancy and difficulty finding a new job. For others being self-employed may be the sole route to earned income.
Being self-employed will open up a new world of opportunity. However, self-employment has its challenges too! Running your own business means you are in charge. All roads lead to you.
Once you have an idea for your business you will need to decide the formal nature of your business. Will you operate as a sole trader? Will your business be a limited company, a partnership, a social enterprise or another one of a number of different options?
You will need a business plan too. The better the business plan the better the business. Your business plan will reveal the market your business is in. You will want take a share of this market, as this will be the audience to which you will want to sell your product or service.
You will need your business to stand out from the crowd. For this you will need an identity, an identity that will encapsulate your unique selling proposition and an identity that will resonate with the audience you will be trying to reach.
Your identity will not only communicate your product or service but also the personality and character of your business. This is called ‘Brand’. Over time you will want your audience to become familiar with your brand, to associate with it and to become a loyal follower. As this begins to happen you will build your brand and see a growth in your brand value.
If you are launching out into the brave new world of self-employment then Future Point 4 Business can help you with both your business and brand planning. We offer training in the many aspects of what it means to be self-employed and what is involved in running a small business. We can also help you to build your brand and to deliver your brand to your audience too, through design and print material, high quality, low cost website development, animation and motion graphics, video, effective advertising and much more.
Future Point 4 Business can hand you the keys to the successful start of your new business.