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I was listening recently to Christiane Amanpour Presents: The Ex Files, where journalist Jamie Rubin reflected on the late Robert F. Kennedy. In the course of the conversation, Rubin attributed to Kennedy the line: “If there’s no-one in your way, you’re not going anywhere.” The line stopped me in my tracks. At first, it felt like one of those sharp, slightly uncomfortable truths. We tend to see obstacles as evidence that something is wrong — a sign we’ve chosen the wrong path, or that the world is conspiring against us. But Kennedy’s framing turns that instinct upside down. If you face no resistance, perhaps it means you’re not really moving forward at all.
Rubin hinted that the quote aligns with ancient Greek thinking, though he didn’t dwell on the idea. That set my own thoughts going. The Greeks often wrote of struggle as the heart of growth. Heraclitus believed “strife is justice,” that conflict was not an accident of life but its engine. Later, the Stoics taught that the obstacle is the way — not a detour, but the very path we must walk. Kennedy’s words, placed alongside that tradition, sound less like a clever quip and more like a reminder that meaningful progress almost always provokes friction. Opposition in Practice Opposition isn’t one thing. It wears many faces. Sometimes it’s external — competitors undercutting your prices, critics doubting your ideas, colleagues resisting a new direction. These are the obstacles Kennedy likely had in mind, the obvious barriers that remind us we’re pressing into contested ground. But there’s also internal opposition. The quiet voice that says, “This isn’t going to work.” The sudden fatigue just when things start to matter most. The creeping doubt that convinces us to stop, to postpone, or to settle for less. I’ve often wondered how much of the “resistance” I’ve felt has come not from others, but from within. And then there’s perceived opposition — a trickier, more subtle form. It’s when we interpret silence as hostility, indifference as rejection, or minor challenges as insurmountable blocks. Sometimes, in truth, what we call opposition is really an escape route — a way of stepping back when a pursuit that once felt right, even exciting, suddenly demands more courage or persistence than we thought we had. I’ve felt this myself in business. Last year I wrote about the unpredictable nature of planning, and the criticism that can come when you admit you don’t have all the answers. I believe a good plan, grounded in evidence, is essential — but the truth is we never know everything. The world shifts: Covid-19, war in Europe, tariffs and energy crises. Some critics told me, “it won’t work.” Others chose not to work with me because my openness about uncertainty didn’t give them the comfort they wanted. In those moments, I felt opposition. Some of it was real, some of it imposed, and some of it — looking back — struck more at my confidence than at my capacity. I also recognise this tension from my own earlier life. In my younger years, within an evangelical church environment, I was often given mixed messages. On the one hand: push on, persevere, and God will vindicate you. On the other: if things weren’t working, it must mean I was outside of God’s will — that I was wrong, in vain, mistaken. It was a painful contradiction, and it left me wrestling with what opposition really meant. I see echoes of this now in some of my conversations with African entrepreneurs through AfricAspire™. Many place their hope in a breakthrough “if it is God’s will,” waiting for a sign that the path is right. I don’t dismiss personal faith — but I do see how damaging this mindset can be if it replaces clarity with uncertainty. What matters as much, if not more, is to shine a light on what can be defined: the clarity, alignment, and strategy that move vision into action. For me, that’s what C.L.E.A.R.worx™ is designed to do. The hard question is this: how do we tell the difference? When is opposition a genuine sign of forward movement, and when is it a mirage of our own making? Opposition Through the Lens of C.L.E.A.R.worx™ When opposition arrives — whether from outside or within — the temptation is to push it aside, or worse, to let it decide for us. The C.L.E.A.R.worx™ framework gives us another way: to use resistance as a signal and a guide.
Seen this way, opposition isn’t just an obstacle course to survive. It’s the very terrain on which clarity, language, execution, attraction, and results are formed. Closing Reflections Kennedy’s words, echoed by Jamie Rubin, linger with me: “If there’s no-one in your way, you’re not going anywhere.” It’s a striking reminder that resistance is not an enemy of progress but often its evidence. The Greeks understood this. The Stoics, too. Yet I think we need to take it one step further: not all opposition is real, and not all resistance deserves the same response. Some obstacles are genuine markers that you’re breaking new ground. Others are inner doubts, fears, or perceptions — escape routes disguised as barriers. The challenge is to discern which is which. That’s where a structured approach like C.L.E.A.R.worx™ becomes invaluable. It forces the difficult questions, reframes the language we use, and turns resistance from something to run from into something we can learn through. Perhaps the deeper truth is this: if you never meet opposition, you’re probably not taking risks worth pursuing. And if all you see is opposition, maybe some of it lies within. Either way, progress begins the moment we stop treating obstacles as signs to stop — and start treating them as signals to think, to adapt, and to keep moving. #CognitiveClarity #LeadershipThinking #OvercomingObstacles #BrandClarity #CourageInBusiness #ResilientLeadership #CulturalReflections #StrategicFrameworks #CLEARworx By Phil Avery ACIM Future Point 4 Business | Founder For more than 15 years, we’ve supported businesses across the UK, the EU, Africa, and Asia in shaping, refining, and strengthening their brands—strategically, visually, and commercially. Whether you’re starting from scratch or improving what already exists, we help you gain clarity, sharpen your message, and align your brand for sustainable growth.
5 Comments
Margaret Mulenga
16/9/2025 07:28:41 pm
Hi Phil,
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Anna Beck
21/9/2025 07:06:56 pm
Hi Margaret.
Reply
Anna Beck
21/9/2025 07:00:12 pm
This is so important. When I first saw it I thought you meant ww shouldn't aspire to be better people, better business owners etc. I see what you mean now. Your own story explains well.
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Anna Beck
21/9/2025 07:05:41 pm
My previous message was for an earlier blog. Sorry.
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Jan Johnson
21/9/2025 07:09:01 pm
Hi Phil.
Reply
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