With mobile being the hot trend right now, more and more people are accessing websites with their Smartphones and Tablets. These devices combined account for 60% of all online traffic - the volume of traffic to your website you could be missing out on if your visitors are searching for you via Google on a Smartphone or Tablet. The Google update is having effects on businesses everywhere who rely in part on search engine activity for trade.
Because mobile and tablet is becoming so popular - not least because of their ease of accessibility on the move, Google wants to make sure users have the best online experience possible. Ultimately, this involves making sure that websites display and are accessible quickly and efficiently without a need to zoom or scroll from left to right. Users want easy navigation, easy up-and-down scrolling and easy-to-press buttons - in short the fastest route possible to the information they are looking for.