Have You Ever Wondered Why Your Business Social Media Does or Doesn’t Get the Attention It Deserves?26/8/2024 In today's fast-paced digital world, social media has become an essential tool for businesses. Whether you're a small business owner, a startup entrepreneur, or part of a large corporation, having a strong social media presence is crucial for reaching your audience, building your brand, and driving sales. Yet, despite your best efforts, you might find that your social media posts aren't getting the attention you think they deserve. Have you ever posted something you were sure would generate engagement, only to be met with silence? Or maybe you've noticed that fellow business owners and friends, who express support in person, rarely engage with your posts online. If so, you're not alone. These experiences can be frustrating, but they may also reflect broader trends influenced by cultural, regional, and demographic factors. In this blog post, we'll explore the complex dynamics of social media engagement, examining how regional differences, age groups, and social demographics shape online behaviours. We'll also reflect on whether reactions to social media posts are truly the be-all and end-all for your business's success. The Basics of Maintaining a Healthy Micro or Small Business: Lessons from a Doctor’s Advice20/8/2024 After a recent visit to the doctor, I was told that, for my age and circumstances, things were looking good overall. My doctor emphasised that while the hospital could run tests, monitor vital signs, and provide guidelines, the real responsibility for my health lay with me. It struck me that this advice doesn’t just apply to personal health—it’s equally relevant to running a micro or small business. Just like a doctor can monitor your health but can't live your life for you, a business advisor or mentor can guide you, but the real work of maintaining a healthy business is up to you. This blog post takes a look into the parallels between personal health management and business health management. Just as a balanced diet, regular exercise, stress reduction, and adequate sleep are crucial to physical health, certain foundational practices are essential for the health of a micro or small business. Let's explore these basics and how they can help you maintain a thriving enterprise.  Today, something exciting happened in my home city of Southampton. The Coca-Cola Company, a global behemoth in the beverage industry, carried out a promotion at the local Tesco Extra. The promotion was based on the iconic Diet Coke Break campaign, but with a personalised twist—this time, the Diet Coke bottles bore individual names, including my own! It was thrilling to see my name on a bottle of one of the world’s most famous soft drinks, a product that has been a staple in households for decades. But as I reflected on the excitement of this personalised branding experience, I found myself pondering a larger question: Why do large corporations like Coca-Cola, who are already raking in millions of pounds, invest so heavily in targeted branding and marketing campaigns? And why do micro and small businesses, who arguably need it the most, often overlook the importance of branding?  The stock market is a dynamic entity, fluctuating due to a myriad of factors ranging from economic policies to geopolitical tensions. In recent years, Japan, the third-largest economy in the world, has experienced a significant stock market crash that has reverberated across the globe. This blog looks into the causes of the crash, its impacts on Japan and the global economy, particularly the United States and the UK, and offers insights into how micro and small business owners can prepare for such financial storms.  |
