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In the background of global politics, a powerful shift is quietly testing the resilience of some of the world’s most powerful brands. As U.S. - China relations grow more strained, the ripple effect is exposing not just economic fault lines, but brand fragilities that were previously hidden behind smooth operations and global scale. While the economic and political implications are vast, our focus here is to explore what this means for brand integrity and strategic preparedness at the business level.  Better Than Fast: The Case for Long-Term Business Relationships in a World Obsessed with Speed17/4/2025 Fast Isn’t Always Forward. Earlier today I came across a bold statement on social media: “Business isn’t about being the best—it’s about being the fastest.” I paused. It’s the kind of quote that makes perfect sense in a click-driven world. In an age of algorithms, short attention spans, and instant responses, being fast often feels like being successful. But is that always true?  On April 3rd, the United States government announced sweeping new tariffs targeting imports from 25 African nations, with Lesotho—one of the continent’s most economically fragile countries—facing the highest rate of 50%. While the policy headlines speak of trade deficits and manufacturing repatriation, the reality on the ground is much more human. Much more fragile. Much more real.  In today’s business world, it’s not uncommon to feel pulled in ten directions at once. There’s pressure to be visible, to post more, to sell smarter, to automate faster, to scale relentlessly. Advice comes at us in reels and soundbites, and we’re told that if we’re not winning attention, we’re losing ground.  |
