"Don't forget, you want to persuade your buying and supporting audience that they should chose your organisation over your competitors."
Planning a new brand for your business, charity or other organisation should involve an investment of quality time.
Don't forget, you want to persuade your buying and/or supporting audience that they should choose your organisation over your competitors.
You will also what to ensure both a quantitative and qualitative return on your investment of time, financial and other resources.
An ideal starting point is your business plan (see HERE for help with business planning). Your business plan is one of the most essential and important documents you should have to hand for your organisation, for all sorts of reasons - not just for acquiring finance!
We can offer you some important pointers to get you started with your business planning or offer a more comprehensive business planning solution, with coaching. Or, you might prefer to arrange the writing of your business planning first yourself with a view to adding your brand strategy later.